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Structured data has become the foundation of modern SEO because it allows search engines and AI systems to understand the content published on a website much better, which directly affects its visibility and SEO performance.

Internal linking is one of the most important, and at the same time most often underestimated, elements of an SEO strategy – both in classic optimisation and in GEO activities. It is the internal link structure that determines how search engine bots move around the site, which pieces of content they consider most important, and…

Organising Secret Santa draws is one of those traditions that may seem trivial at first glance, but in reality has tremendous power to build bonds. Whether it’s with family, at work or among friends, celebrating together and exchanging gifts creates memories that stay with us for a long time. In today’s world, where it’s so…