Website SEO as a strategic project
Comprehensive website SEO: audit, content strategy, technical optimization, and GEO. We build visibility in search engines and AI systems – tailored to each project.
A transparent process and accountability for results
First we sort out decisions, then implementation. Each stage has a clear goal, scope of responsibility, and acceptance criteria.
Scope of SEO and GEO services
Every module ends with concrete material for a decision or implementation. We tailor the scope to the site’s stage of development and the team that will work with the recommendations.
Website SEO and GEO audit
We check indexing, information architecture, linking, structured data, performance, and how content can be found and interpreted by search engines and AI systems. The result is an organized list of issues, priorities, and recommended actions.
Content audit
We assess how well content matches audience intent, topic coverage, credibility, readability, and citation potential. We point out gaps, repetition, cannibalization, and material worth expanding, merging, or removing.
Content plan
We build a map of topics, formats, and connections between content pieces. The plan factors in business goals, the client’s decision stages, queries searched on Google, and questions asked to AI assistants.
Building a new site
We design the structure, content, and technical layer from day one with visibility in mind. That way SEO and GEO become part of the site’s architecture, not a costly add-on implemented after launch.
Optimizing an existing site
We clean up the structure, templates, content, linking, and technical elements without needlessly rebuilding everything. We keep what works and focus effort where change makes the biggest difference.
Oversight of technical optimization
We translate recommendations into tasks for the implementation team, answer the team’s questions, and verify finished changes. We make sure the implementation keeps its business rationale, meets technical requirements, and matches the quality set out in the audit.
In-house project monitoring platforms
For sites under ongoing care, we develop our own monitoring platforms. They help maintain continuity of work and spot changes that need a decision sooner.
A constant picture of site health
Project data lives in one place, making it easier to assess the site’s current state and the progress of ongoing work.
- Monitoring the site’s technical condition
- Checking optimizations as they’re implemented
- Tracking changes in content and structure
Priorities instead of a data overload
Monitoring is meant to support decisions, not generate more reports. We organize signals and focus the team’s attention on what matters most.
- Faster detection of problems and regressions
- A clear order of next steps
- Project history available to the team
Expert involvement, not an off-the-shelf package
We design cooperation around your company’s real situation. We limit the number of parallel projects to leave room for analysis, conversations with the team, and a solid assessment of what’s been implemented.
A scope and pace tailored to you
We set the scope, pace, and order of work based on goals, data, and the capacity of the team responsible for the site.
Recommendations tied to business goals
We tie every recommendation to a business goal and carry it out in direct cooperation with the people responsible for the project.
For new sites
For when architecture, technology, and content can all be built from the start around a single visibility strategy.
For growing sites
For when a site already has history and visibility but needs tidying up without losing the value it has built.
In-house WordPress plugins
In WordPress-based projects we use our own extensions. They come out of real needs around SEO, GEO, content analysis, and the technical upkeep of websites.
Technology built alongside real projects
Our own plugins let us turn recommendations into action faster. We keep control over the tools’ direction and can adapt them to the needs of the projects we manage.
- Solutions that come out of SEO and GEO practice
- Integration with the analysis and implementation process
- Development kept under our team’s control
Support for agentic technologies
Our plugins help expose and organize content in ways that are useful to agentic systems and AI assistants.
Technical site optimization
Our in-house solutions support technical site optimization and streamline repetitive tasks that affect the site’s quality and accessibility.
Content analysis and optimization
Our plugins make it easier to analyze content, organize recommendations, and optimize material for search engines, AI models, and audience needs.
Articles about website SEO
Practical SEO and GEO knowledge – how to grow visibility in search engines and AI answers.
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What is the llms.txt file and why add it
Read more: What is the llms.txt file and why add itllms.txt is a signpost for AI models – it tells them what matters on your site and where to find it.
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GEO: how to be visible in AI answers
Read more: GEO: how to be visible in AI answersOptimizing for language models changes the rules of the game. What matters is whether AI reads and cites your content.
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Internal Linking: The Mechanism That Works for You
Read more: Internal Linking: The Mechanism That Works for YouWell-placed internal links lead the reader further and show search engines what matters most on your site.
Need a partner who combines strategy with implementation?
Tell us about your site, goals, and team. We’ll come back with a premium scope proposal tailored to your situation.
Frequently asked questions
We’ve collected the questions that come up most often before starting a project together.
- Do we have to rebuild the whole site?
- No. We start with an audit and, in most cases, clean up what’s already working. We only propose a rebuild when it genuinely pays off.
- Do you only work with WordPress?
- We work most efficiently on WordPress, since we have our own plugins for it. The SEO and GEO audit itself and the action plan are prepared regardless of technology.
- How is GEO different from classic SEO?
- SEO is responsible for visibility in search engines, GEO for presence in AI answers. We run both threads in parallel, on the same content.
- What does the start of a project look like?
- It starts with a short conversation about goals and the site’s current state. Based on that, we set the audit scope and a tailored action plan before any work begins.
- Do you also handle implementation?
- Yes. We can oversee the implementation team’s work, or make technical changes ourselves and check the result against the plan.